Based on the combination of first-principles calculations, Boltzmann transport equation, and electron-phonon interaction (EPI), we investigate the thermal and electronic transport properties of crystalline cinnabar . The calculated lattice thermal conductivity is remarkably low, e.g., at , which is about of the value for the typical thermoelectric material PbTe. Via taking fully into account the k dependence of the electron relaxation time computed from the EPI matrix, the accurate numerical results of thermopower , electrical conductivity , and electronic thermal conductivity are obtained. The calculated power factor is relatively high while the value of is negligible, which, together with the fairly low , leads to a good thermoelectric performance in the -type doped , with the figure of merit even exceeding 1.4. Our analyses reveal that (i) the large weighted phase space and the quite low phonon group velocity result in the low , (ii) the presence of flat band around the Fermi level combined with the large band gap causes the high , and (iii) the small electron linewidths of the conduction band lead to a large relaxation time and thus a relatively high . These results support that is a potential candidate for thermoelectric applications.