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    Roughening of information landscape with asymmetric social contagion process on complex networks

    Haechan Seo and Soon-Hyung Yook*

    • Department of Physics and Research Institute for Basic Sciences, Kyung Hee University, Seoul 02447, Korea

    • *Contact author: syook@khu.ac.kr

    Phys. Rev. E 112, 054311 – Published 13 November, 2025

    DOI: https://doi.org/10.1103/s65p-36xc

    Abstract

    To understand how interaction topology and competition affect the diversity of information in the real world, we study the social contagion model introduced by Halvorsen-Pedersen-Sneppen (HPS) [Phys. Rev. E 103, 022303 (2021)] on static complex networks. The diversity of the information is measured through the root mean square of the information value W(N,t), which corresponds to the interface width in roughening phenomena. From the numerical simulations, we find that the HPS model on Erdős-Rényi random networks is always in the smooth phase characterized by the roughness exponent α=0. However, it undergoes a transition from a rough phase (α>0) to a smooth phase on scale-free networks as the degree exponent γ increases. When γ=4, we find that the steady-state value of W(N,t) scales as Wsat(N)∼logN, indicating that the threshold for the transition is γ*≃4.

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