We propose a radiative Dirac neutrino mass model stabilized by a noninvertible fusion rule originating from a $Z_3\times Z_3^{\prime }$ gauging. The imposed symmetry forbids tree-level Yukawa couplings and ensures that neutrino masses are generated only at the one-loop level through the exchange of exotic fermions and inert scalars. This minimal framework simultaneously accommodates neutrino masses and mixings consistent with current oscillation data, while providing a viable dark matter candidate. We analyze lepton flavor violating processes and lepton anomalous magnetic moments, finding that all contributions remain well below present experimental bounds. In the dark matter sector, the bosonic singlet emerges as a promising candidate with relic density compatible with cosmological observations, whereas the fermionic option is strongly disfavored due to suppressed annihilation cross sections. Our study demonstrates that noninvertible fusion rules can serve as a powerful organizing principle for constructing minimal and phenomenologically consistent extensions of the Standard Model, linking neutrino physics and dark matter within a unified radiative framework.

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• Neutrino mixing
• Particle dark matter
• Phenomenology
• Neutrino mass
• Radiative neutrino mass models