Monolayer transition metal dichalcogenides are a suitable platform for studying excitonic coherence in the light-matter coupling regime. We present an ab initio time-dependent GW-Bethe-Salpeter equation (GW-BSE) investigation of coherent excitonic dynamics in monolayer WS${}_2$. By solving the coherent coupling between the A, A${}^{*}$, and B excitons under linearly polarized pump fields, we identify the microscopic origin of the resulting oscillatory dynamics and rationalize it using an effective theoretical model. Building on this first-principles time-resolved framework, we propose a tailored pump-probe scheme that enables the controlled generation and regeneration of coherent oscillations between excitonic states. These findings establish a predictive route for controlling excitonic coherence in two-dimensional materials, with direct relevance for ultrafast optoelectronic switches and solid-state quantum logic devices.