We investigate experimentally the influence of a background rotation on the energy transfers in decaying grid turbulence. The anisotropic energy flux density , where is the vector velocity increment over separation , is determined for the first time by using particle image velocimetry. We show that rotation induces an anisotropy of the energy flux , which leads to an anisotropy growth of the energy distribution , in agreement with the von Kármán–Howarth–Monin equation. Surprisingly, our results prove that this anisotropy growth is essentially driven by a nearly radial, but orientation-dependent, energy flux density .