We performed high-resolution Fourier-transform spectroscopy measurements and direct-potential-fit of the shelflike RbCs state. Overall, 2317 rovibronic term values with , were obtained with accuracy 0.01 cm from the laser-induced fluorescence (LIF) spectra. The mass-invariant potential energy curve constructed by means of the Chebyshev polynomial expansion reproduced the experimental term values of both RbCs and RbCs isotopologues with a standard deviation of 0.005 cm. We simulated the optical cycle appropriate to transfer translationally ultracold RbCs molecules into their absolute ground state from the weakly bound rovibronic levels of both singlet and triplet ground states. The optimal transfer via the intermediate state with , and 61 for RbCs as well as and 61 for RbCs was predicted. The required spin-allowed and spin-forbidden dipole transition moments were obtained within the framework of ab initio quasirelativistic calculations. The predicted transition probabilities were consistent with the experimental relative intensity distributions for several LIF progressions.